Rose Marie Apothecary

Rose Marie Apothecary makes small-batch soap and skincare in Phoenix. People who found the shop loved it, and the owner was already shooting the kind of video that gets watched. What was missing was the machine behind it: the Shopify store was doing a handful of orders a month, and the content that was landing on social was not turning into traffic, let alone checkouts.

In the twelve months before the work started in earnest, the store averaged about a hundred visits a month. Orders came in ones and twos. The brand had an audience. It did not have a sales channel.

The plan was to put the whole mix behind content that was already working. We took over the feed at five static posts and five reels a week, every week, and rebuilt the Shopify storefront so that when a video hit, the people who clicked through landed on a store that could take the order. Then we put paid dollars behind the posts that were already earning reach, so a good week on Instagram became a good week at the checkout.

Traffic moved first. The store went from a few hundred sessions a month in spring to 1,500 in June, 2,650 in July, and 20,106 in September — roughly 170 times the traffic of the same month a year earlier. Social became the number one source by a mile: 89% of every session in the last six months came from Facebook and Instagram, and paid social alone brought 22,600 new visitors to the store.

Orders followed. Before summer the store was averaging about seven orders a month. From July it averaged thirty-one. Third-quarter orders went from 16 in 2025 to 92 in 2026, a 475% increase, and quarterly revenue nearly tripled. The storefront held up as volume multiplied: conversion rate climbed to 1.6% in August and again in October, on far more visitors than the store had ever seen.