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Google Ads management · Phoenix
We rebuild Google Ads accounts around the jobs worth having, then cut the spend going everywhere else. Search, Display and Local Service Ads, with call tracking that ties each booked job back to the keyword that produced it.
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We rebuild the account around the jobs worth having, launch it with tracking that reaches the booked job, and then prune — every week.
We split your keyword research by job type, reverse-engineer the competitor accounts already winning those searches, and build separate campaigns so a $200 service call never shares a budget with a $20,000 install. The setup fee is paid here, before launch.
Week 1Ad groups, copy and extensions, deep negative keyword lists, Local Service Ads inside the same account, and one to three landing pages for the clicks to land on. Conversion and call tracking are wired to real bookings before the first dollar is spent.
Week 2Negatives pruned weekly, bids and budgets managed monthly, ad copy iterated on what converts, junk Local Service leads disputed. Pulse shows cost per lead by campaign, so you can see which keyword produced which job.
OngoingEvery client gets Pulse, our simple reporting dashboard. One login, plain numbers, no spreadsheets to decode. Open it whenever you're curious — or don't, and we'll walk you through it on a call.
Setup is paid before launch and is non-negotiable — it's where the result is made. Management is month to month with 30 days' notice. Ad spend is paid directly to Google. Local Service Ads are part of the same engagement at no extra fee — they run inside your Google Ads account alongside Search and Display, and we manage them together because that is how the budget actually behaves.
Marketing degree from ASU’s W. P. Carey School of Business. My first job in marketing was a BMX freestyle sponsorship — most of my school years were spent as a sponsored rider, and working the product and promotional side of that is what got me hooked on helping business owners. 15+ years in marketing since.
Nearly every account we take over has one campaign, one ad group, and a keyword list that treats a $200 service call and a $20,000 install as the same search. They are not the same search, and they should never share a budget.
Because they do, the cheap search wins. It has higher volume and a lower cost per click, so the algorithm feeds it. You end up with a phone that rings constantly and a crew doing low-margin work.
Separate campaigns per job type, so you can bid what each job is actually worth instead of averaging across all of them.
Negative keyword lists that run deep, built at launch and pruned weekly. This is unglamorous and it is where a large share of the savings comes from.
Conversion tracking wired to real bookings, not form views. If you can't tell which keyword produced a job, every optimization after that is a guess.
The setup is where the result is made: keyword research split by job type, reverse-engineering the competitor accounts already winning those searches, audience segments, ad groups, the storytelling the ads run on, conversion tracking and the one to three landing pages the clicks land on. Ongoing management is steady, but it is maintaining a machine that is already built. So we charge $1,249 once, upfront, before launch, then a management fee that steps down as spend grows — 15% at $3,000–$5,000 a month, 12.5% from $5,001 to $15,000, and 12.5% again from $15,001 to $25,000 with a $2,475 monthly minimum, starting from a $749 monthly minimum — rather than pretending a fat monthly retainer is being earned every month. We've run this model with four other clients and it holds up.
Ad spend goes directly to Google, not to us. Most local clients run between $3,000 and $5,000 a month; below $3,000 the data comes in too slowly to optimize against.
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20-Minute Marketing Audit
We open your accounts on a screen share, show you the spend that isn't producing work, and tell you what we'd change first. No deck, no pitch, and the findings are yours either way.
19820 N 7th St, Ste 230, Phoenix, AZ 85024
(602) 614-5169 · weslodigital@gmail.com