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Logo design & branding · Phoenix

A logo is the cheapest part of looking established

Three tiers, from a single well-made mark to a complete brand kit your signage, truck wraps, social templates and website all run from. You own every file, in every format, forever.

3tiers, from a single mark to a full kit
$699starting price, published
100%of the files are yours, vector included

No video on this page — the work speaks better as images than as me talking about it.

Trusted by

How it works

Three steps from a quick sketch to a brand kit you own

We learn the market before we draw anything, refine the mark through real concept rounds, and hand over every file in every format — nothing licensed, nothing withheld.

1

Discovery

We look at your market, your customers and the marks your competitors already use, so the new one is clearly yours and not a near-match for the company down the road. If your current logo is fine and your real problem is being found, we'll say so here.

Week 1
2

Concepts & refinement

Logo concepts first, then refinement rounds on the direction you pick, finished in vector with the colour variations you'll need: full colour, one colour, reversed, transparent. The mid and full tiers add the colour palette and type system around it.

Weeks 2–3
3

Deliver the files

Final mark in vector plus every raster format, and for the full kit the usage rules, templates and applications that let a printer, a sign shop or a new hire produce on-brand work without asking you. You own all of it, forever.

Week 4
Pricing

Branding pricing, published

Three tiers. The middle tier is scoped to what you actually need between a single mark and a complete system.

Basic logo

$699starting price
  • One finished mark
  • Vector source files
  • Colour variations
  • All raster formats
Most common

Logo + essentials

$1,789complete essentials package
  • Everything in Basic
  • Colour palette
  • Type system
  • Social and signage variations

Full branding kit

$4,299complete system
  • Everything above
  • Usage rules and documentation
  • Templates and applications
  • Ready for print, wrap and web
The written version

When a logo is worth paying for

Brandon MillerFounder, Weslo Digital — Phoenix
1 / 5
Brandon Miller, founder — Weslo Digital. Tap a photo to flip through.

Marketing degree from ASU’s W. P. Carey School of Business. My first job in marketing was a BMX freestyle sponsorship — most of my school years were spent as a sponsored rider, and working the product and promotional side of that is what got me hooked on helping business owners. 15+ years in marketing since.

Not always. If you have a serviceable mark and your problem is that nobody can find you, spend the money on search or ads and keep the logo. We'll tell you that rather than sell you a rebrand you don't need.

It's worth doing when the mark is actively costing you. A logo that only exists as a low-resolution JPEG someone made in 2014 can't go on a truck, a shirt or a billboard, and every new asset becomes a small crisis.

The three tiers

Basic logo creation, from $699. One well-made mark, delivered in vector with the colour variations you need. Right for a new business that needs to look legitimate quickly.

Mid tier. The mark plus the things you immediately need around it — colour palette, type choices, and the variations for social profiles, signage and documents.

Full branding kit, to about $4,299. Everything above plus the system: usage rules, templates, applications, and the documentation that lets anyone — us, a printer, a sign shop, a new hire — produce on-brand work without asking you.

Why the kit matters more than the mark

A logo is one file. A kit is the set of decisions that stops you re-deciding every time you need a flyer, a van decal or an Instagram template. Clients who skip the kit end up with four slightly different blues across their materials, and nobody can say which one is right.

What you own

All of it. Vector source files, every format, every variation, no licensing terms and nothing withheld. If you work with another agency later, hand them the folder.

Deliverables

What's delivered

  • Discovery on your market, your customers and your competitors
  • Logo concepts and refinement rounds
  • Final mark in vector, plus every raster format you'll need
  • Colour variations: full colour, one colour, reversed, transparent
  • Colour palette and type system (mid tier and above)
  • Usage rules, templates and applications (full kit)
You own every file. Vector source included, no licensing terms, nothing withheld if you move on.
Free tool Here is what businesses like yours should be spending. Every figure here came out of the same benchmark table we use when we scope a real client plan. Answer four questions and get yours — 253 industries, no cost, nothing to install. Run my number
$2M HVAC company, growingMonthly marketing budget$17,250Annual marketing budget$207,00010.3% of revenue · paid media, search, creative, site$1.6M landscaping company, growingMonthly marketing budget$10,667Annual marketing budget$128,0048.0% of revenue · paid media, search, creative, site$2.2M dental practice, growing · 2 locationsMonthly marketing budget$16,529Annual marketing budget$198,3489.0% of revenue · paid media, search, creative, site$3M roofing company, growingMonthly marketing budget$25,875Annual marketing budget$310,50010.3% of revenue · paid media, search, creative, site$900k med spa, scaling hardMonthly marketing budget$13,800Annual marketing budget$165,60018.4% of revenue · paid media, search, creative, site$2.5M personal injury firm, growingMonthly marketing budget$29,792Annual marketing budget$357,50414.3% of revenue · paid media, search, creative, site$1.4M pest control route, growing · 2 locationsMonthly marketing budget$10,453Annual marketing budget$125,4369.0% of revenue · paid media, search, creative, site$1.8M remodeling company, scaling hardMonthly marketing budget$24,150Annual marketing budget$289,80016.1% of revenue · paid media, search, creative, site$950k auto repair shop, growingMonthly marketing budget$6,333Annual marketing budget$75,9968.0% of revenue · paid media, search, creative, site$1.1M gym, growing · 2 locationsMonthly marketing budget$9,445Annual marketing budget$113,34010.3% of revenue · paid media, search, creative, site
5.0★★★★★

8 Google reviews

★★★★★

We've had a great experience working with Weslo Digital. They took the time to really listen to our needs and understand where we wanted to take Arctic Air before creating a custom strategy. Instead of pushing a one-size-fits-all marketing plan, they worked with us to create a custom plan that fits our business needs and budget. Their team has been responsive, knowledgeable, and genuinely invested in helping us grow.

Arctic Air HVAC · Idaho · October 2026
★★★★★

Highly recommend Brandon and the Weslo Digital team. I run a print company, and Brandon was originally referred to me to order some merch for his business. At the time, I was actually looking for a new marketing team, but Brandon had no idea… Because our business is a little more complex than most, I needed to know he really understood what we do, who our customers are, and what we're trying to accomplish. To me, that's the most important thing a marketing team can do. AI can write emails, create ads, and generate marketing content, but it can't build a personal connection.

Adam Ratliff print company owner · June 2026
★★★★★

Great company to work with if you're looking to scale your business in Phoenix, Arizona. Thanks Brandon for all that you and your team do!

Devon Yancey June 2026
★★★★★

Brandon is 100% all hands on and ready to take on the task at hand!! I would highly recommend considering Brandon and his company for any of your business needs.

American Awning awnings & sunrooms · August 2025
★★★★★

Brandon and his crew rock! Shortly after they built our website, we signed up for SEO services…

Desert Oasis Custom Pool Design pool builder · August 2025
★★★★★

Excellent. Very knowledgeable, professional. Fast service and a great job!

Jonathan Caldwell June 2026
★★★★★

Excellent experience! Very knowledgeable team that worked hard to meet our difficult needs.

Adam Bullock August 2025
FAQ

Fair questions

Do I need a new logo?
Often not. If your mark is serviceable and your problem is visibility, spend the money on search or ads instead. It's worth replacing when the file quality is holding you back — when you can't put it on a truck or a shirt without it falling apart.
How many concepts do I see?
Enough to make a real choice, not so many that it becomes a lottery. We present a small number of considered directions with the reasoning, rather than twenty variations to pick from.
What's actually in the full kit?
The mark, colour, type, usage rules, templates and applications — the documentation that lets a printer, a sign shop or a new hire produce on-brand work without asking you first.
Do you do truck wraps and signage?
We produce the artwork and the specifications; the physical production goes to a local shop. The kit is built so they can work from it directly.
Who owns the files?
You do, completely. Vector source included, no licensing, nothing withheld.
What should my marketing budget be?
The benchmark is a share of annual revenue, set by your category and how fast you want to grow — roughly 5–8% for a home service business holding steady, 12–20% for one scaling hard, and higher for e-commerce. Competition in your market decides where in that band you land. Our marketing budget calculator gives you a monthly figure in about ten seconds, free and with nothing to fill in.

20-Minute Marketing Audit

Find out where your budget is actually going.

We open your accounts on a screen share, show you the spend that isn't producing work, and tell you what we'd change first. No deck, no pitch, and the findings are yours either way.

19820 N 7th St, Ste 230, Phoenix, AZ 85024
(602) 614-5169 · weslodigital@gmail.com

20-Minute Brand Audit

Send what you're using now and we'll tell you honestly whether it needs replacing.

Step 1 of 2

You keep the findings whether or not you hire us. No contracts.

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