Home services
Largest categoryHigh-ticket jobs, a defined service area, and a phone that has to ring the same day.
Industries
Home service trades, restoration crews, clinics, shops and studios. If a real person has to book a real job, this is the model — and the marketing looks different for each of them.
Benchmarks, buying behaviour and the right channel mix change by category — a roofing emergency and a med spa consultation are not the same sale.
High-ticket jobs, a defined service area, and a phone that has to ring the same day.
Emergency demand, insurance timelines, and the searches that happen at two in the morning.
Longer consideration, heavily review-sensitive, and every listing detail carries weight.
Visual before-and-afters that do most of the selling before anyone picks up the phone.
Foot traffic and local loyalty, where social proof matters more than raw search volume.
Fewer, larger transactions, where establishing trust is most of the conversion.