Lifetime value is the whole argument
A single med spa visit, a physical, a lab panel or a course of IV therapy rarely looks like
a great return on its own against what it cost to acquire the patient. The business is in the
second, fifth and twentieth visit, which is why clinics that measure marketing on first-visit
revenue cut spend precisely when it is working.
We build the plan around two numbers you probably have but have never put next to each
other: what a new patient costs to acquire, and what that patient is worth over two years.
Once those are on the same page, the budget conversation gets a lot calmer.
It also changes what we optimise for. A campaign that produces fewer, better-fit patients
who rebook beats one that fills the calendar with people shopping a Groupon price, and the
only way to tell the difference is to track the second visit, not just the first form.
Medical & primary care
Urgent care, on-site and occupational medicine, primary care, labs. Decided on proximity,
hours, insurance and whether the reviews mention the wait.
- Buys on
- Availability, insurance, reviews
- Decides in
- Same day to a week
- Won by
- Map pack, profile accuracy, booking flow
Med spa & wellness
Aesthetics, hormone therapy, IV, weight management, skin. Decided on the provider, the
before-and-afters and whether the price is visible.
- Buys on
- Provider, results, transparency
- Decides in
- Two to six weeks
- Won by
- Instagram, video, remarketing, email
