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Meta Ads · Facebook & Instagram
Google reaches people already looking for you. Meta reaches people who weren't — which means the offer has to do all the work. We build one campaign around one offer and test it properly, instead of boosting posts and hoping.
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We decide who the ad is for and what it offers before anything gets built, launch enough variations for Meta to find the winner, and then feed the budget to it.
We work out who we're trying to reach, the single offer that would make them act, and what has to be true for them to believe it. Targeting, exclusions and the creative brief all follow from that. If you have job photos and video, we edit from them; if not, we shoot first and quote it.
Week 1One campaign, one ad set, up to fifteen ads — different hooks, images and first lines so the platform has something to choose between. Pixel and conversion tracking go in before launch, scoped to $3,000 a month of ad spend per campaign.
Weeks 2–3We cut the variations that lose, shift spend to the ones that win, refresh creative before it wears out and manage the budget against the ceiling. Pulse shows your cost per lead on Meta beside Google Ads and organic, so the channels compete on the same number.
OngoingPriced per campaign, month to month. Each campaign is scoped up to $3,000 of monthly ad spend; businesses running more than that typically add a second campaign.
Marketing degree from ASU’s W. P. Carey School of Business. My first job in marketing was a BMX freestyle sponsorship — most of my school years were spent as a sponsored rider, and working the product and promotional side of that is what got me hooked on helping business owners. 15+ years in marketing since.
Boosting a post takes something written for your existing followers and pays to show it to strangers. It occasionally works. Mostly it buys reach from people who were never going to call.
A campaign starts from the other end: who are we trying to reach, what single offer would make them act, and what has to be true for them to believe it. The targeting and the creative both follow from that answer.
One campaign, one ad set, up to fifteen ads. The ads are variations — different hooks, different images, different first lines — so the platform can find the winner. That's the whole point of the fifteen.
Scoped to $3,000 monthly spend per campaign. Enough volume to learn from, and a ceiling that keeps one campaign from swallowing the budget.
Reporting in Pulse, next to your Google Ads and organic, so you can compare what each channel costs you per lead rather than reading them in isolation.
Making the ads is separate from running them. Depending on what assets you already have, creative production is a one-time charge of $699 to $1,999 — and that's a conversation we have directly rather than burying it in the scope. If you have good job photos and video already, it's at the low end or skipped entirely.
Visual work, anything with a before-and-after, local retail, wellness, events, and offers with a deadline. If your product is a want rather than an emergency, Meta is usually the better buy. If someone's AC just died at 4pm in July, that's a Google search, not a Facebook scroll.
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★★★★★Highly recommend Brandon and the Weslo Digital team. I run a print company, and Brandon was originally referred to me to order some merch for his business. At the time, I was actually looking for a new marketing team, but Brandon had no idea… Because our business is a little more complex than most, I needed to know he really understood what we do, who our customers are, and what we're trying to accomplish. To me, that's the most important thing a marketing team can do. AI can write emails, create ads, and generate marketing content, but it can't build a personal connection.
★★★★★Great company to work with if you're looking to scale your business in Phoenix, Arizona. Thanks Brandon for all that you and your team do!
★★★★★Brandon is 100% all hands on and ready to take on the task at hand!! I would highly recommend considering Brandon and his company for any of your business needs.
★★★★★Brandon and his crew rock! Shortly after they built our website, we signed up for SEO services…
★★★★★Excellent. Very knowledgeable, professional. Fast service and a great job!
★★★★★Excellent experience! Very knowledgeable team that worked hard to meet our difficult needs.
20-Minute Marketing Audit
We open your accounts on a screen share, show you the spend that isn't producing work, and tell you what we'd change first. No deck, no pitch, and the findings are yours either way.
19820 N 7th St, Ste 230, Phoenix, AZ 85024
(602) 614-5169 · weslodigital@gmail.com