Dr. Don’s is the kind of print shop that gets busy in election years and has to stay found the rest of the time. The customer base is unusually broad — a union local ordering ten thousand buttons, a city-council candidate who needs palm cards by Friday, a company that wants branded merchandise — and each of those buyers searches differently.
The work started where the measurement said it should: technically. Indexing issues, mobile usability and structured data were cleaned up first, so that product, merchant listing and search schema were valid across the site and Google could understand what was being sold. Then came the local work — the Google Business Profile tended weekly, reviews, photos and posts — to get the shop back into the map pack in its own community.
With the foundation sound, we built regional and service landing pages aimed at commercial intent outside the home market, including competitive union-printing searches in California, and reorganised the site so visitors and search engines could move between products, services, industries and regions without getting lost. Email marketing to the existing customer base runs alongside it.
The result is a business where search, not referrals, is the leading way new customers arrive. Over the sixteen months to September 2026 the site earned 3.7 million impressions and 86,689 clicks in Google, at an average position just inside page one, and organic search delivered more sessions than every other channel combined — 93,329 of them, converting into 1,518 online orders.
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