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Resale retail · Retail & studios

Rerun AZ

From a brick-and-mortar following to a store that sells online too.

39,931 sessions, Oct 2025 – Sep 2026, up from 4,378 the year before
31,583Users against 2,986 the year before — a rise of 958%
3,580Clicks from organic search, off 88,496 impressions

When they came to us

Rerun AZ is a resale shop, which makes it the hard version of ecommerce: hundreds of rotating one-off items, each one gone as soon as it sells, and nothing that stays put long enough to build a conventional product page around.

The shop had a brick-and-mortar following. What it did not have was a way for that following to shop when they were not standing in the store.

A year earlier 4,378
sessions

A local following that could only shop in person.

Oct 2025 – Sep 2026 39,931
sessions

Nine times the traffic, and 232 orders tracked as conversions.

What it produced

A resale shop with hundreds of rotating one-off items, which is the hard version of ecommerce SEO. Traffic grew nine-fold year over year, with organic search now bringing in thousands of clicks a month. The average order value figure is the client's; the baseline it doubled from is not published, and we have not verified it.

39,931Sessions, up from 4,378 the year before (+812%)GA4 property 498016110 · both 12-month windows
31,583Users, up from 2,986 the year before (+958%)GA4 property 498016110 · both 12-month windows
232Online orders tracked as conversionsGA4 property 498016110 · Oct 2025 – Sep 2026
3,580Organic search clicks, from 88,496 impressionsGoogle Search Console · Oct 2025 – Sep 2026
9.1Average organic search positionGoogle Search Console · Oct 2025 – Sep 2026
2×Average order value onlineClient-reported — no baseline published, not verified by us
HundredsRotating resale SKUs managedShopify
Since Apr 2025Length of engagementWeslo Digital records
WeeklyGoogle Business Profile postingWeslo Digital records

Results shown are specific to this client and are not typical. What any business gets back depends on its market, its budget, its pricing and how it handles the leads it receives. Nothing here is a guarantee or a projection of what your business will earn. Figures cover a defined period and we will walk through how each one was measured on the call.

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