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American Awning & Sunrooms

A Michigan awning and sunroom company that never owned its own website, analytics or search data under its old agency — now it owns all three, and ranks #1 for its own name and in the top three for “awnings near me” across its market.

#1 on Google for “American Awning Traverse City” and the company’s own name — the searches that used to go somewhere else

+59%Organic search clicks, Jun–Oct 2026 vs the same months a year earlier

35.9 → 25.8Average Google position across every query, same two periods — off page four, onto page three, with the money searches on page one

When they came to us

American Awning & Sunrooms came to us in June 2024 from an agency relationship that had gone bad in the way they usually do: the agency owned the website, the hosting, the analytics and the Google accounts, and the client owned nothing. If they left, the site left with them. They could not see their own traffic, could not see what people searched to find them, and could not take the work anywhere.

The site itself was dated and did not reflect a company that has been building awnings, sunrooms and screened porches across northern Michigan for years. For a specialist trade with a small, specific audience, that matters more than usual — there are only so many people searching for a sunroom in Traverse City in a given month, and every one of them was seeing a site that undersold the work.

The brief was two things: get the client out from under the old arrangement so they own every piece of their online presence, and rebuild the site so it earns the searches it should have been winning all along.

June 2024 Owned
nothing

Site, hosting, analytics and search data all held by the previous agency.

October 2026 #1
for their own name

Site, domain, GA4 and Search Console all in the client’s name, and organic clicks up 59% year on year.

What we built

Web design

A site built to convert, not just to look current.

SEO

Service pages aimed at the searches that turn into work.

Local SEO

Google Business Profile worked weekly — posts, photos, reviews, map coverage.

The part that outlasts any agency

Every account — the domain, the hosting, Google Analytics, Search Console and the Google Business Profile — sits in American Awning’s own name. We manage them; they own them. If they ever leave us, nothing leaves with us.

What it produced

Every figure below comes from American Awning & Sunrooms’ own Google Analytics and Search Console properties — accounts the client now owns and can open at any time. This is a seasonal, northern-Michigan trade, so the fair comparison is the same months a year apart, not month to month.

#1Average position for “American Awning Traverse City” (1.1) and “American Awnings & Sunrooms” (1.7)Google Search Console · Mar 1 – Oct 19, 2026

Top 3“Awnings near me” (2.4), “awning company near me” (2.4), “who installs SunSetter awnings near me” (1.5)Google Search Console · Mar 1 – Oct 19, 2026

+59%Organic search clicks, 182 → 289, Jun–Oct 2026 vs Jun–Oct 2025Google Search Console · Jun 9 – Oct 19 each year

+36%Search impressions, 20,423 → 27,735, same two periodsGoogle Search Console · Jun 9 – Oct 19 each year

35.9 → 25.8Average Google position across every query, same two periodsGoogle Search Console · Jun 9 – Oct 19 each year

331Organic clicks in the spring 2026 season (Mar–May), averaging position 13 — the first season on the new siteGoogle Search Console · Mar 1 – May 31, 2026

2.7×Monthly website sessions, 177 in the first tracked month (Aug 2025) to 484 at the spring peak (Mar 2026)GA4 property 501748844

116,050Google search impressions since the client’s own Search Console went liveGoogle Search Console · Jun 9, 2025 – Oct 19, 2026

100%Of the website, hosting, analytics and search accounts owned by the clientWeslo Digital records · previously 0%

Since Jun 2024Length of engagementWeslo Digital records

How it happened

June 2024They came to us

A dated site, an agency that owned all of it, and no way to see their own numbers.

2024 – 2025Getting out from under the old agency

Domain, hosting and Google accounts moved into American Awning’s name. The first time the owners could open their own analytics.

Mid 2025New site, measured from day one

The rebuilt site goes live with the client’s own Search Console (June 2025) and GA4 (August 2025) tracking it. The site averages position 39.6 across all queries in its first 90 days — a long way from page one.

Spring 2026First season on the new site

331 organic clicks across March, April and May at an average position of 13, against roughly 30–40 clicks a month the summer before.

October 2026Owning the name and the map

#1 for the company name, top three for “awnings near me,” organic clicks up 59% on the same months a year earlier — and every account in the client’s own name.

Results shown are specific to this client and are not typical. What any business gets back depends on its market, its budget, its pricing and how it handles the leads it receives. Nothing here is a guarantee or a projection of what your business will earn. Figures cover a defined period and we will walk through how each one was measured on the call.

In their words

★★★★★ Google review

Brandon is 100% all hands on and ready to take on the task at hand!! I would highly recommend considering Brandon and his company for any of your business needs.

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However much or little we run for an account, it reports to one place. No chasing numbers across platforms to find out whether the work is landing.

SEO, Local SEO, Google Ads, Meta, social, video and the website all feed Pulse — leads, calls, spend and traffic in one place, updating as it happens. It is how an account stays accountable instead of being described to you once a month.

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Every account we run gets one, with a login of their own. No monthly PDF, no waiting on a report — the numbers are there whenever they want to look.

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