HVAC · Home services

Arctic Air Idaho

Six agencies and $6–8K a month, consolidated into one partner — then a new site, page-one rankings and leads at $16 apiece.

4.3× monthly website sessions, from 1,106 in the new site’s first month (May 2026) to 4,712 in September

20.6 → 10.5Average Google search position, first weeks of SEO vs the last 90 days — off page two, onto page one

$16Cost per lead on Google Ads — a service call for less than the price of a filter

When they came to us

We met the owners of Arctic Air Idaho at a networking event in January 2026. They had spent years in the HVAC trade before buying the company from its previous owner, and the plan was simple: grow the fleet. The marketing was not simple. They were paying somewhere between $6,000 and $8,000 a month to six different agencies and vendors — one for paid ads, one for local SEO, one for the website, one for video — none of them talking to each other.

The website was outdated and did not match the quality of the work. The site averaged a Google search position of 20, the bottom of page two, where nobody looks. In a seasonal, service-call market, whoever Google shows first gets the call, and it was not them.

The job was to collapse six relationships into one strategy, cut the overhead, give searchers a site worth landing on, and get the company onto page one before the summer season.

May 2026 · new site’s first month 1,106
sessions

Average search position 20.6 in the first weeks of SEO.

September 2026 4,712
sessions

Four times the traffic, and an average search position of 10.5 over the last 90 days.

What we built

Web design

A site built to convert, not just to look current.

SEO

Service pages aimed at the searches that turn into work.

Local SEO

Google Business Profile worked weekly — posts, photos, reviews, map coverage.

Google Ads

Campaigns built around the services with margin, with call tracking on every line.

What it produced

Every figure below comes from Arctic Air Idaho’s own Google Analytics, Search Console and Google Ads accounts, which we manage and which the client can open at any time.

4.3×Monthly sessions, 1,106 to 4,712 (+326%)GA4 property 535553068 · May 2026 vs Sep 2026

4,266Website users in September 2026, up from 927 in MayGA4 property 535553068

10.5Average Google search position, last 90 days, down from 20.6Google Search Console · Jul 19 – Oct 16, 2026 vs Mar 23 – Apr 16, 2026

6 → 1Marketing agencies and vendors, consolidated into one partnerWeslo Digital records · Jan 2026

$6–8KMonthly spend across those six before consolidationClient-reported at onboarding

$16Cost per lead on Google AdsGoogle Ads account managed by Weslo Digital

108,622Google search impressions since SEO beganGoogle Search Console · Mar 23 – Oct 16, 2026

862Organic search clicks in the same periodGoogle Search Console · Mar 23 – Oct 16, 2026

WeeklyGoogle Business Profile postingWeslo Digital records

Since Mar 2026Length of engagement (first met Jan 2026)Weslo Digital records

How it happened

January 2026A conversation at a networking event

Six agencies, $6–8K a month, a dated site and a fleet to grow. We review every relationship, campaign and page and find the duplicated services and the gaps between them.

March 2026Six agencies become one

Weslo Digital takes over paid ads, SEO, Local SEO, the website and creative under one strategy. Search Console goes live on the domain; the site averages position 20.6 in its first weeks — visible to Google, invisible to customers.

May 2026New website launched

The rebuilt site goes live with analytics from day one: 1,106 sessions in its first month.

Summer 2026Climbing onto page one

Average position drops through the teens into single digits on peak days as the service pages take hold. Google Ads layered in on top of the organic work, with leads coming in at roughly $16 each.

September 20264,712 sessions in a month

4.3× the launch month, more than doubling August, with the site averaging position 10.5 over the last 90 days. One partner, a fraction of the old spend, and the owners report revenue is up.

Results shown are specific to this client and are not typical. What any business gets back depends on its market, its budget, its pricing and how it handles the leads it receives. Nothing here is a guarantee or a projection of what your business will earn. Figures cover a defined period and we will walk through how each one was measured on the call.

In their words

★★★★★ Google review

We’ve had a great experience working with Weslo Digital. They took the time to really listen to our needs and understand where we wanted to take Arctic Air before creating a custom strategy. Instead of pushing a one-size-fits-all marketing plan, they worked with us to create a custom plan that fits our business needs and budget. Their team has been responsive, knowledgeable, and genuinely invested in helping us grow.

Pulse

4 services. One dashboard.

Running several services at once usually means several places to look and nobody able to say which one is actually producing work. This account has one login.

SEO, Local SEO, Google Ads, Meta, social, video and the website all feed Pulse — leads, calls, spend and traffic in one place, updating as it happens. It is how an account stays accountable instead of being described to you once a month.

SEOLocal SEOGoogle AdsMeta Ads Social mediaVideo productionWeb design

Every account we run gets one, with a login of their own. No monthly PDF, no waiting on a report — the numbers are there whenever they want to look.

Dr. Don's Print Lab

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Fitness

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19820 N 7th St, Ste 230, Phoenix, AZ 85024
(602) 614-5169 · weslodigital@gmail.com

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