kevenslandscape.com
Landscaping · Home services
More than four years in, Kevens Landscape booked 1,873 leads in twelve months while traffic to the site grew more than two and a half times.
Kevens came to us in February 2022 with a reputation that was far bigger than its online presence. The phone rang because people in the Valley knew the name, not because anyone found them in a search.
There was no measurement on any of it, so nobody could say which jobs came from where, which service was earning its keep, or what a lead actually cost.
Known locally, invisible in search, nothing measured anywhere.
Six services running together, every one of them counted.
Kevens is a family business with decades of craftsmanship behind it, and for years referrals and reputation were enough to fill the calendar. What changed was the competition. Newer design-build firms arrived with far bigger online footprints and started showing up first for the searches Kevens should have owned, and word of mouth alone could not reach the higher-value design-build clients the owner wanted.
That is what brought them to us. The brief was to put the craftsmanship somewhere people could actually see it, without losing what the name already meant locally — a stronger site, a wider digital footprint, and one brand running through all of it rather than six channels pulling in different directions.
The part that travelled furthest was video. Kevens had about 1,200 Instagram followers when the work began; the account now sits around 70,000, Facebook near 90,000, and the short-form work has passed 250 million combined views across TikTok, YouTube, Instagram and Facebook. Several individual videos went into the millions. That audience is what the search and paid work converts — the reason a stranger who finds Kevens on Google already recognises the name.
Service pages aimed at the searches that turn into work.
Local SEOGoogle Business Profile worked weekly — posts, photos, reviews, map coverage.
Google AdsCampaigns built around the services with margin, with call tracking on every line.
Social mediaA steady managed feed on Facebook and Instagram.
Video productionOn-site shoots cut into short-form social content.
Web designA site built to convert, not just to look current.
Conversion tracking and call tracking, on from the start. It is the reason this page can say 1,873 counted leads instead of “a lot of calls.”
The social numbers are the ones people notice; the lead count is the one that pays the bills. Both are below, each with where it is measured.
Known across the Valley, invisible in search. No measurement on anything.
New site live, conversion and call tracking in place — the first month anyone could say where a job came from.
Service pages and the Google Business Profile start pulling searches the newer design-build firms had taken.
Google Ads and managed social join in; video shoots start feeding the feed.
Six services running together, sessions up 153%, and a full year of counted conversions behind the figure.
Results shown are specific to this client and are not typical. What any business gets back depends on its market, its budget, its pricing and how it handles the leads it receives. Nothing here is a guarantee or a projection of what your business will earn. Figures cover a defined period and we will walk through how each one was measured on the call.
We’ve been working with Weslo Digital for almost 4 years now, social media marketing, SEO and ads. I can’t say enough amazing things about their team. They are professional, and go above and beyond to help. The results speak for themselves: shortly after Weslo we had several viral videos hit millions of views.

Running several services at once usually means several places to look and nobody able to say which one is actually producing work. This account has one login.
SEO, Local SEO, Google Ads, Meta, social, video and the website all feed Pulse — leads, calls, spend and traffic in one place, updating as it happens. It is how an account stays accountable instead of being described to you once a month.
Every account we run gets one, with a login of their own. No monthly PDF, no waiting on a report — the numbers are there whenever they want to look.
20-Minute Marketing Audit
We open your accounts on a screen share, show you the spend that isn't producing work, and tell you what we'd change first. No deck, no pitch, and the findings are yours either way.
19820 N 7th St, Ste 230, Phoenix, AZ 85024
(602) 614-5169 · weslodigital@gmail.com