Mastering Your Google Business Profile: A Step-by-Step Guide for Local Businesses

January 13, 2026

How to create a content plan

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What is a content plan and why it is so important?

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What are the best tools to create content plans easily?

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3 tips to create a content plan that drives engagement and growth

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Identify the content that is performing best, and stick with it

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With “near me” searches up 500% year-over-year, your Google Business Profile has become the gateway to high-intent local leads. Follow this simple, step-by-step guide to claim, optimize, and leverage your profile for maximum visibility—and watch your foot traffic and calls soar.

1. Claim and Verify Your Profile

Search & Select: Go to Google.com/business, search for your business name, and click “Manage now.”
Verify Ownership: Choose your verification method (postcard, phone, email) and follow the prompts.
Complete Your Info: Fill in your business name, address, phone number, and website exactly as they appear on your site—and keep them consistent across all channels.

2. Craft a Keyword-Rich Business Description

Lead with Your Specialty: Start with your core service + location (e.g., “Phoenix’s premier landscape design and installation”).
Weave in Keywords Naturally: Mention services (“hardscape design,” “outdoor kitchens”) and use “near me”–style phrases (“landscape design near me”).
Include a Call to Action: End with an invitation, like “Call today for a free design estimate!”

3. Optimize Photos & Posts

Quality Over Quantity: Upload high-resolution images of your workspace, team, and signature projects.
Use All Categories: Cover your storefront, interiors, products/services, and team shots.
Regular Posts: Share updates—special offers, events, or new blog posts—to keep your profile fresh and engaging.

4. Solicit & Respond to Reviews

Ask After the Win: Send a polite follow-up email or text after a job well done, with a direct link to your review page.
Respond Promptly: Thank every reviewer, address concerns, and highlight how you’ll make things right.
Leverage Feedback: Showcase 5-star testimonials in your website and social feeds to reinforce credibility.

Why Partner with Weslo Digital?

We’re a marketing agency from Phoenix, AZ. We partner with ambitious brands ready to break the mold, delivering customized strategies that ignite growth, elevate performance, and achieve remarkable results. Our Local Listings Service. We optimize and manage your Google Business Profile and local directory listings to boost visibility and trust. From audit to ongoing updates, we ensure your business info, visuals, and reviews stay accurate, geo-targeted, and engagement-ready—so you show up where it counts and win locally.