Family-owned Kevens Landscape, founded in 1987, approached us (2020) at a pivotal moment: the founder’s son was poised to take the reins and wanted to honor his father’s legacy while bringing the business into the modern era. Facing competitors already leveraging digital marketing, they needed to rapidly strengthen their online presence.
We found the site’s outdated, inconsistent design—combined with weak CTAs and a lack of trust signals like Google Business Profile reviews and testimonials—was hampering engagement and lead generation.
As a result of implementing clear CTAs and overhauling the design and user experience, we drove a 65% drop in bounce rate, a substantial lift in click‑through rates, and significantly longer average time on page.
Founded in 2021 as an Instagram‑only sneaker, streetwear, and vintage apparel shop, Rerun AZ approached us to build a dedicated ecommerce platform that would scale their business beyond social media and streamline online sales.
Aligning the user experience with market demand and shopping behaviors was crucial—Rerun AZ’s inventory spans one‑of‑a‑kind, hard‑to‑find drops alongside preowned, new, and vintage pieces, so we needed to highlight each item’s rarity while keeping navigation intuitive.
Leveraging Shopify’s inventory integration, we launched a fully operational ecommerce site with nearly 800 unique SKUs, enabling real‑time stock synchronization, streamlined order fulfillment, and a scalable foundation for continued growth.
Design, Install & Service Awnings & Sunrooms
American Awnings & Sunrooms, a family‑owned Northern Michigan business, approached us to overhaul their online presence and scale beyond the limitations of their previous agency‑managed CMS and paid marketing efforts.
Their old CMS required agency approval for every update, preventing critical UX/UI tweaks and seamless integrations—like online booking—that were essential for driving leads and customer engagement.
We launched a modern Webflow site built with the latest web technologies, fully integrated booking and dispatch tools, and a flexible CMS, empowering the team to manage leads, appointments, and content in real time.