Kevens Landscape - Project Overview
Landscape Design, Build and Installation in El, Mirage, AZ.
In early 2021, Kevens Landscape enlisted our help to build on their founder’s growth legacy and turn a stagnant social presence—just 1,272 followers with low engagement and hyper‑local reach—into a thriving community platform.
- Ramped up production with regular photo and video shoots to showcase completed projects
- Rolled out a daily content cadence: one static post, one reel, and multiple story updates
- Proactively engaged with comments and messages to nurture audience interaction and loyalty
Kevens Landscape - Execution
We launched a relentless, trend‑driven Instagram strategy to showcase Kevens Landscape’s work and personality:
- Posted daily static images and project “final reveal” carousels to highlight completed designs
- Shared one reel per day using trending audio, slow‑motion clips, and quick “before & after” transformations
- Updated multiple Stories daily with behind‑the‑scenes construction feeds, user polls, and meme‑inspired graphics to foster community interaction
Project Results
Within months, our Instagram strategy drove explosive audience growth, product sell‑outs, and steady lead generation: followers jumped from 1,272 to over 40,000, one reel hit 7.3 million views, A/B testing fine‑tuned content that sold out our flagship product multiple times, and high engagement via DMs and lead forms fueled ongoing phone inquiries and new customers.
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