Family-owned Kevens Landscape, founded in 1987, approached us (2020) at a pivotal moment: the founder’s son was poised to take the reins and wanted to honor his father’s legacy while bringing the business into the modern era. Facing competitors already leveraging digital marketing, they needed to rapidly strengthen their online presence.
Their Google Business Profile was underutilized—just 48 reviews, incomplete business details, no call tracking, and poor local map rankings—severely limiting visibility and trust.
Kevens Landscape now appears prominently in the Google Local Map Pack across expanded service areas, leading to a substantial uptick in phone inquiries and website clicks—and driving significant increases in traffic and conversions.
In early 2025, Rerun AZ came to us with 262 unresponded Google reviews, no phone number linked on their GBP, and just 2,700 monthly impressions.
Their Google Business Profile lacked key contact details, timely review responses, optimized categories, and quality images—resulting in poor local visibility and missed engagement opportunities.
By responding to every review, adding a linked phone number, optimizing categories, and refreshing visuals, we dramatically enhanced their Google Business Profile—boosting local visibility, driving more inquiries and website clicks, and sustaining that high level of engagement over time.
Design, Install & Service Awnings & Sunrooms in Traverse City, MI
In early 2025, American Awnings & Sunrooms came to us after Google’s algorithm purge removed 145 of their 151 five-star reviews, stripping their GBP of critical social proof and undermining local search performance.
When Google refused to reinstate the 145 purged five-star reviews, American Awnings & Sunrooms faced a credibility crisis. Although the owner had backed up all reviews and meticulously matched them to his customer database to repopulate the profile, regaining trust and Map Pack visibility remained an uphill battle.
We fully optimized their Google Business Profile by reinstating accurate contact details, responding to every remaining and new review, launching a targeted review-acquisition campaign, and syndicating citations across Yelp and other local directories. This revitalization restored their online reputation, secured Map Pack placement across Northern Michigan, and fueled a steady influx of website clicks and phone inquiries.